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A History and Analysis of Ben & Jerry’s Ice Cream

Number of pages: 5

ABSTRACT:
This is a 5 page paper which discusses the strengths, weaknesses, opportunities, and threats (SWOT) regarding Ben and Jerry’s Homemade Inc. Their deep commitment to social and environmental issues on a local and global scale has increased their popularity and their profits. Inversely, their involvement in controversial issues has also led to a negative response in some opposing groups. Bibliography lists 3 sources.

FILE NAME:
File: D0_TJBenJr1.rtf

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